Terms of service

Last updated: 21 August 2026

These Terms of Service ("Terms") govern your use of initraliving.com (the "Site") and any purchase you make from InitraLiving ("InitraLiving", "we", "us", or "our").

By accessing or using the Site, or by placing an order with us, you agree to these Terms. Please read them carefully before using the Site or making a purchase.

These Terms should be read together with our Shipping Policy, Refund & Return Policy, and Privacy Policy, which form part of these Terms.

1. Who We Are

The Site is owned and operated by:

Cjay Wilson, trading as InitraLiving A sole trader established in the United Kingdom Location: Gateshead, NE10, England, United Kingdom Contact email: support@initraliving.com

Our full business address is available on request. Please email support@initraliving.com and we will provide it.

References in these Terms to "InitraLiving", "we", "us" or "our" are references to that sole trader.

InitraLiving is operated from the United Kingdom. Orders placed on the Site are dispatched to customers from a fulfilment centre within the United States.

2. Eligibility and Where We Sell

You must be at least 18 years old and legally capable of entering into a binding contract to place an order through the Site.

We currently sell and ship products to delivery addresses within the United States only.

We reserve the right to refuse or cancel orders where we are unable to deliver to the address provided.

3. Our Products

We make reasonable efforts to ensure that product descriptions, specifications and images on the Site are accurate and up to date.

However:

  • Product images are provided for illustration and may differ slightly from the product you receive.
  • Colours, finishes, packaging and other visual details may vary depending on lighting, manufacturing processes or updates made by the manufacturer.
  • Measurements and specifications are approximate unless expressly stated otherwise.
  • Product packaging, components or specifications may be changed or updated by the manufacturer from time to time.

These differences do not affect your legal rights where a product is faulty, materially different from its description, or otherwise does not comply with applicable law.

4. Prices, Taxes and Payment

All product prices on the Site are displayed in US dollars (USD).

Shipping charges and any applicable sales taxes will be calculated and displayed at checkout before you complete your purchase.

You will have an opportunity to review your order, delivery information and total price before submitting your order and will be able to correct any errors before payment is completed.

We take reasonable care to ensure that prices displayed on the Site are accurate. If we discover a genuine pricing error after you have placed an order, we will contact you before dispatch and give you the option to:

  • proceed with the order at the correct price; or
  • cancel the order and receive a full refund of any amount you have paid.

Payment is processed through our third-party payment providers. We do not store your complete payment card details on our own systems.

5. Orders and Contract Formation

When you place an order through the Site, you are making an offer to purchase the products in your order.

After you submit your order, we will send you an order confirmation acknowledging that we have received your order. This confirmation does not necessarily mean that your order has been accepted.

A contract between you and InitraLiving is formed when we dispatch the products to you, unless applicable law requires otherwise.

We reserve the right to refuse or cancel an order where:

  • the product is unavailable or cannot reasonably be sourced;
  • there is a genuine error in the price, description or availability of a product;
  • we reasonably suspect fraud, unauthorised payment or other unlawful activity;
  • we cannot deliver to the address provided;
  • the order appears to have been placed in breach of these Terms; or
  • circumstances outside our reasonable control prevent us from fulfilling the order.

If we cancel an order after you have paid, we will refund all amounts you paid for that order, including any shipping charges paid to us, without undue delay.

Nothing in this section limits or removes any rights you have under applicable law.

6. Delivery

Delivery options, estimated delivery times, shipping charges and information concerning delayed, lost or damaged parcels are set out in our Shipping Policy.

Delivery times are estimates unless expressly stated otherwise.

Once your order has been dispatched, delivery may be affected by circumstances outside our reasonable control, including carrier delays, weather, customs processes, natural disasters or other events beyond our control.

Nothing in this section limits any rights you may have under applicable consumer law.

7. Product Use, Safety and Pet Grooming

Our grooming products are intended for routine grooming of dogs and cats by a responsible adult.

Please read and follow any instructions supplied with the product before use.

For your pet's safety:

  • The undercoat rake and combs contain sharp metal teeth and must be handled carefully.
  • Keep all grooming tools away from children. They are not toys.
  • Do not use the products on broken, irritated, inflamed or injured skin.
  • Do not use the products directly over wounds, lumps, growths, scabs or other areas of concern.
  • Use gentle pressure and appropriate strokes when grooming.
  • Do not force grooming tools through severe or tightly compacted mats.
  • Severe matting should be assessed and treated by a professional groomer or veterinary surgeon.
  • Stop using the product immediately if your pet shows signs of pain, distress, bleeding or significant skin irritation.
  • Inspect the product before each use and do not use it if it is damaged, bent, broken or loose.
  • Keep the products clean and store them safely when not in use.

Our products are grooming tools and are not veterinary or medical devices.

They are not intended to diagnose, treat, cure or prevent any disease, illness, infestation or other medical condition.

A flea comb may mechanically remove fleas and flea dirt from a pet's coat, but it is not a flea treatment and should not be relied upon as a substitute for appropriate veterinary or pest-control treatment.

If you are concerned about your pet's health, skin, coat, parasites or any other condition, you should consult a qualified veterinary professional.

Nothing on the Site constitutes veterinary or medical advice.

8. Our Liability to You

Nothing in these Terms excludes, restricts or limits any liability or legal responsibility that cannot lawfully be excluded or limited.

In particular, we do not exclude or limit liability:

  • for death or personal injury caused by our negligence;
  • for fraud or fraudulent misrepresentation;
  • for defective products to the extent liability cannot lawfully be excluded or limited;
  • for supplying goods that do not conform to their description or applicable legal requirements; or
  • for any other liability, right or remedy that cannot legally be excluded or limited.

To the maximum extent permitted by applicable law, and subject to the above:

  • our total liability arising out of or relating to a particular order or these Terms will not exceed the total amount you paid for that order;
  • we will not be responsible for indirect, incidental, special or consequential losses where such losses may lawfully be excluded; and
  • we will not be responsible for loss or damage resulting from misuse, alteration, neglect or use of a product contrary to the safety instructions in these Terms or instructions supplied with the product, except where such exclusion is prohibited by law.

Nothing in these Terms affects any mandatory consumer rights or remedies that apply to you.

9. Your Responsibilities

You agree to:

  • provide accurate and complete information when placing an order;
  • use our products only for their intended purpose;
  • follow the safety instructions provided with the products and in these Terms;
  • supervise the use of our grooming products;
  • keep grooming tools away from children; and
  • stop using a product if it becomes damaged or appears unsafe.

You must not use our products unlawfully or deliberately misuse them.

If you deliberately or unlawfully misuse a product in a way that directly causes a third-party claim against InitraLiving, you may be responsible for our reasonable losses and costs arising from that claim, to the extent permitted by law.

This does not apply to ordinary accidental use and does not affect any rights or protections you have under applicable law.

10. Reviews and Customer Content

If you submit a review, photograph, video, comment or other content to us or through the Site ("Customer Content"), you confirm that:

  • the content is your own or you have the necessary rights and permissions to submit it;
  • it reflects your genuine experience or opinion;
  • it does not infringe another person's intellectual property, privacy or other rights;
  • it does not contain unlawful, threatening, abusive or defamatory material; and
  • it does not contain malicious software or other harmful material.

You retain ownership of Customer Content that you submit.

However, by submitting Customer Content, you grant InitraLiving a non-exclusive, worldwide, royalty-free licence to use, reproduce, display, publish and distribute that content in connection with our business, including for marketing and promotional purposes.

You may ask us to stop using your Customer Content by contacting us at support@initraliving.com. Where reasonably practicable, we will stop using the content in future marketing after receiving your request, although we may not be able to remove content that has already been published, distributed or incorporated into materials that cannot reasonably be withdrawn.

We aim to publish genuine customer reviews fairly and transparently.

We do not knowingly publish fake reviews, pay customers in exchange for positive reviews, or require customers to provide positive reviews in return for benefits.

We may remove or decline to publish content that is unlawful, abusive, misleading, fraudulent, irrelevant, defamatory, or otherwise violates these Terms.

11. Intellectual Property

Unless otherwise stated, the Site and its contents, including our name, branding, logos, text, graphics, photographs, videos, product descriptions, page layouts and design, are owned by or licensed to InitraLiving and are protected by applicable intellectual property laws.

You may access and use the Site for your personal, non-commercial use.

You must not, without our prior written permission:

  • copy or reproduce substantial parts of the Site;
  • reproduce or commercially exploit our branding or content;
  • modify, distribute or republish our content for commercial purposes; or
  • use our intellectual property in a way that suggests an association with InitraLiving where none exists.

Nothing in these Terms transfers any intellectual property rights to you.

12. Third-Party Services and Links

The Site may contain links to or rely on services provided by third parties, including payment processors, shipping carriers, technology providers and review platforms.

Third-party services are governed by their own terms and policies.

We are not responsible for the availability, content, security, policies or performance of third-party services except where applicable law requires otherwise.

This section does not affect any rights or responsibilities that cannot lawfully be excluded.

13. Site Availability

We aim to keep the Site available and functioning properly, but we do not guarantee that the Site will always be available, uninterrupted, secure or free from errors.

We may temporarily suspend, modify, restrict or withdraw access to all or part of the Site where reasonably necessary, including for maintenance, security, technical issues or operational reasons.

Where permitted by law, we are not responsible for losses caused solely by temporary Site unavailability or technical interruptions outside our reasonable control.

14. Privacy

Our Privacy Policy explains how we collect, use, store and protect personal information when you use the Site or purchase from us.

By using the Site, you acknowledge that you have had an opportunity to review our Privacy Policy.

15. Changes to These Terms

We may update these Terms from time to time.

When we make changes, we will update the "Last updated" date at the top of this page.

The Terms that apply to an order are the Terms in force at the time that order is placed, unless applicable law requires otherwise. Changes to these Terms will not apply retrospectively to orders you have already placed.

16. Governing Law and Consumer Rights

These Terms are governed by the laws of England and Wales, subject to any mandatory consumer protection laws that apply to you.

If you are a consumer, nothing in these Terms is intended to remove or restrict mandatory rights or protections available to you under the laws of the country or state in which you live.

Where applicable law gives you the right to bring a claim in the courts of your home jurisdiction, nothing in these Terms prevents you from exercising that right.

Subject to the above, the courts of England and Wales will have jurisdiction over disputes arising from these Terms.

17. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be modified or removed only to the extent necessary.

The remaining provisions will continue in full force and effect.

18. Entire Agreement

These Terms, together with our Shipping Policy, Refund & Return Policy, and Privacy Policy, form the agreement between you and InitraLiving regarding your use of the Site and purchases made through it, except where applicable law provides otherwise.

If there is any conflict between these Terms and mandatory consumer protection law, the mandatory law will prevail.

19. Contact Us

If you have any questions about these Terms or an order, please contact us:

InitraLiving Email: support@initraliving.com

We aim to respond to customer enquiries within 1 business day.